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June 24, 2002
I really like some of
I really like some of the adverts on the subway trains. My favorites at the moment are the Bronx Zoo ads, showing various baby things for animals. I also like the CBS ads that simulate their stars peeking through the train windows. I'm also trying to learn Spanish from the lawsuit ads. Considering how many times ads have saved me from staring at some horrifying bit of hygiene maintenance, I value the creative ones.
Not so the Remy Red promotion. Sure, the colors reach out and grab you, but the copywriter should be shot. I'm not sure which is worse, the gasping women reaching for the throbbing red phallic imagery, or the slogan "Stir your senses, on the inside!" Exactly HOW is one going to use this bottle to stir their insides? The mind boggles. Plus their reference points, like the one about 'like the time you decided to be a redhead...' Wasn't that a disaster for my sister? I could swear that it involved her hair falling out, gnashing of teeth, and some vow of revenge. Their captions should say something more realistic like "Remember the time you got wasted on this super-sweet stuff? No? You stirred your senses, on the inside, in front of everyone else!"
Posted by G at June 24, 2002 08:13 PM